A INFLUÊNCIA DAS MÍDIAS SOCIAIS NAS TENDÊNCIAS ESTÉTICAS DENTAIS E FACIAIS: UMA REVISÃO DE LITERATURA

Abstract

The consumption of media content has been increasing more and more over the last few decades. In this context, the media and social networks have become powerful means of disseminating beauty trends, often promoted by digital influencers. These figures have a great impact on their followers, shaping perceptions of aesthetics and encouraging the search for treatments that often prioritize appearance over functionality and biological health. Given this scenario, it is necessary to discuss the influence of social media in increasing the search for aesthetic dental procedures. The objective of this study is to evaluate the influence of social media on the growing demand for standardized aesthetic dental treatments, aiming to understand its impact on the emergence of dental and facial aesthetic trends. It is also intended to clarify the dentist's conduct in this context in constant transition. The method used for this study was an integrative literature review on the PubMed, Scielo and Google Schoolar platforms. In addition to the platforms, with the aim of contextualization, a manual search was carried out in the references of the selected articles. This research revealed the significant influence of social media in increasing the search for standardized aesthetic procedures, the active presence of dental surgeons on media and social networks, the importance of legislation that regulates the profession and the conduct of professionals in this scenario. It was concluded that social media generates significant impacts on the perceptions of dental aesthetics and encourages the search for standardized aesthetic procedures, with dental surgeons being responsible for developing approaches that provide greater health and comfort to patients, giving special priority to the functional and biological part from them.